IFS Foundation

Branding

The IFS Foundation is a group of independent, charitable organisations investing in a series of projects in partnership with local Sri Lankan communities to alleviate poverty.

I was asked to rebrand the Foundation. I started with the design of the F-lettermark, which is made of one stroke, and symbolises continuing support from IFS.

We decided that we could use the lettermark at a large size on assets such as covers and posters.

I also created a visual system from the squares and quarter circles used in the construction of the F-lettermark.